Project: Aston Postgraduate Research Society Case Study

(During my placement year at Aston University)

Project Goal: To create a brand image for the Aston Postgraduate Research Society (APRS).

APRS needed…

Branding was required to make it easier for new postgraduate students to recognise the APRS at events such as the fresher’s fair and their activity around campus. APRS needed a new logo, website and promotional materials.

Works included…

• Logo and website design
• Promotional material design and copy
• Social media management

Results…

• Simple and recognisable branding for the APRS
• Increased attendance at APRS events
• Improved online presence