Project: Bivowak Case Study
Project Goal: To create a memorable and simple brand image for Bivowak.
Bivowak is an interior design company creating wallpapers and textiles for the adventurous in spirit. They wanted a clean logo to represent their brand, inspired by other brands such as Habitat and Airbnb. Their target market is largely female and shops at places such as Ikea or second hand shops for classic pieces. The word Bivowak is a play on words associated with home or shelter. It isbased on the French word ‘bivouac’, linking to the idea of temporary housing in the wilderness.
As a starting point, I researched various competitors in the interior design industry. I also explored websites such as Behance and Dribbble for further inspiration. This allowed me to create a mood board of relevant logos and objects relating to interior decoration.
My first few attempts at the logo were too focused on the nature element of the brand and not enough on interior design. These first few logos also represented logos for adventure parks and not an interior design brand. So I went back to the drawing board to somehow incorporate a home-styled element to the logo. While a home element was important to the brand, the client specified in their brief that their USP was home decor “for the adventurous is spirit”. Hence the importance of including some sort of nature element, whether as a symbol or in colour.
The logo’s form, a home with leaf symbols inside, visually conveys the idea of bringing the outdoors indoors, as the USP of the brand suggests. The green colour is subtle, carefully adding a touch of nature but not too overwhelming on the eyes. While the vertical lines along with the leaves symbolise adding a decorative element to your home, such as wallpaper or a wall vinyl’s (both products the company specialises in). Overall the logo represented the company’s brand values and mission through a simple, versatile symbol fit for their target market and products.
The client understood the versatility of the logo and it’s simplicity:
“The font used here is great, it\’s really simple, clean and works well with the strapline. To me it feels like this would age well but would also look great on the website and marketing materials.”
(Note to readers: This logo was not actually chosen by the client, as the client chose to go in another direction – I’m not sure where? But still a sweet attempt by me!)