Project: Homescapes Case Study

(During my role at Wow Zone ltd.)

Project Goal: To increase awareness of Homescapes furnishing products and conversion rates

Homescapes needed…

Homescapes needed to increase awareness of their products amongst their target market of new home owners and parents. This involved created a digital strategy, which included social media engagement, copy for a blog post and an email sent to current customers promoting the company’s offering.

Works included…

• Implemented a ‘Twitter Milestone’ competition on Twitter
• Implemented a ‘Pin to win’ competition on Pinterest
• Written a blog post to promote Homescapes current range of furnishings
• Created and sent out an email to Homescapes current customers

Results…

• Clear and engaging content promoting Homescapes products
• Shared multiple times on social media
• Increased traffic on website