Safia Begum

Safia Begum

Notebook Doodler & Digital Marketer

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Open Access Research Project

Home > Projects > Open Access Research Project
Copywriting, Infographics, Social Media

Open Access Research Case Study

(During my placement year at Aston University)

Project Goal: To increase awareness of Open Access Research at Aston University

Aston University needed…

The Aston University research support office needed to increase the awareness of open access research amongst academics and researchers at the university. This involved creating social media posts, blog copy, as well as an email campaign to all researchers at the university. The goal was to encourage more researchers to make their research open access.

Works included…

• Created original social media posts around the topic of open access research for the Aston University’s research Twitter page.
• Written a blog post around the topic of open access research.
• Created and sent out an email to all researchers at the university.
• Helped draft the university’s first open access research policy.

Results…

• Clear and engaging content
• Shared multiple times on social media by researchers
• A sincere interest and positive feedback from the academic community at Aston and across the globe

About Safia

Safia Begum is an experienced business graduate from Birmingham, UK. She is a creative copywriter, a slick social media expert and a dazzling designer. She is currently looking for a role in marketing or design.

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